When we say regulation we do, of course, mean – given the timings – GDPR! However, this event is about much more.

Firstly, we’re looking at GDPR through a different lens. Not as legislation to get in the way of business, but as an opportunity to create value and grow our businesses. We’ll get a fantastic perspective on this from a brilliant line-up of experts, including Nina Barakzai, who heads up Data Protection & Privacy at SKY, Rosemary Smith (founder of Opt-4 consulting and the Data Protection Network) and Michael Bond, Group Head of Data Protection at News UK.


Apart from GDPR, we’re also looking at innovation in data and the opportunity the new data economy offers. Karl Havard, from PA consulting, is sharing two amazing case studies on how data is making a real difference for two household brands, and Hannah Foulds, from the Open Data Institute, is giving insight into how open data can benefit us all – in business, personally and for our communities.

Later, our roundtable sessions will enable you to join in the debate – and the ‘sit and switch’ sessions mean you’ll meet lots of new folks. Guaranteed. Finally, there’ll be time to network and chew over the big issues of the day with a glass of wine or two. The GMA is committed to the data-driven community, so we keep prices low: get a full day of content, panels, roundtables and networking for just £325.

Check out the agenda below for more details on topics and speakers.

Topics at a glance

Creating a world class data driven organisation
Creating a world class data driven organisation
Creating a world class data driven organisation
Best practice –  GDPR – and managing the change to your data
Best practice –  GDPR – and managing the change to your data
Best practice – GDPR – and managing the change to your data
Data innovation and disruption. How to prosper from the changing landscape
Data innovation and disruption. How to prosper from the changing landscape
Data innovation and disruption. How to prosper from the changing landscape
Machine Learning and AI: Hot air or hot topic?
Machine Learning and AI: Hot air or hot topic?
Machine Learning and AI: Hot air or hot topic?
The customer-to-data value exchange
The customer-to-data value exchange
The customer-to-data value exchange
Blockchain for data driven marketers
Blockchain for data driven marketers
Blockchain for data driven marketers
GDPR on the ground: Relieve the burden - Unlock Value
GDPR on the ground: Relieve the burden - Unlock Value
GDPR on the ground: Relieve the burden - Unlock Value
Data driven marketing. Bringing it all together
Data driven marketing. Bringing it all together
Data driven marketing. Bringing it all together
Book your place

Speaker line-up



Registration and breakfast


Opening remarks – The data driven landscape


Conference keynote: Building a world class data driven organisation

While data is obviously important when creating a data driven organisation, it’s far from being the only factor. From organisational structures and governance, to culture and data literacy, there is a lot of changing issues. Our keynote speakers will outline their experiences in helping organisations ‘get data’ and share what they have learned along the way.


Keynote fireside chat: Dive a little deeper in a Q&A session with our conference keynote.


Regulation Keynote – Creating an organisational blueprint for data driven success

Whether it’s existing legislation, GDPR or yet unknown future changes the only reality we can be certain of is that the data landscape will continue to evolve. Smart businesses need to move away from reactionary fixes and create a sustainable framework designed to adapt and change as needs change. Nina will look at how and why businesses need to do data strategy not data tactics. The focus is on how to harness our own creativity to build our businesses. Data is everywhere, so everyone can have an impact through making even very small changes. Using our own expertise, and working collaboratively with data architects, information security professionals and technologists, we can make cultural and organisational shifts to see data as a business driver not a business cost.

  • The GDPR opportunity – we have to have evidence of what we are doing, how and why.
  • Creating a data strategy that matches your business strategy
  • The foundational pillars of being a successful data led company – People, culture, technology and process
  • Creating an agile toolkit for data governance
  • Why sharing best practice leads to us all achieving better next practice

Panel Discussion: GDPR one month to go.

How can you use the GDPR to create value and competitive advantage for your business?

  • Key priorities to get right
  • Using GDPR as an opportunity
  • Minimising the risks

Coffee & Networking


The business of benchmarking.

How can your business benefit from using benchmark data to drive “opportunity insight” and drive higher conversions and growth.


The Future of Data Management


Networking Lunch


Peer-to-peer debate and discussion with our moderator-led Roundtables

  • Table 1 – GDPR on the ground. Relieving the burden mentality and unlocking value
  • Table 2 – DataTech. Best in class tools to fast-track your data strategy
  • Table 3 – Machine Learning and AI: Hot air or hot topic?
  • Table 4 – Data driven marketing. Bringing it all together.
  • Table 5 – ABM strategies and best practice.
  • Table 6 – The data driven organisation. Best practices on managing the change to data.

Innovation keynote. Data innovation is disrupting every business.

DataTech companies are springing up everywhere offering a new vision for the future. Our keynote will give us a run though of what’s new, what’s cool and what you should do about it. From Machine learning to AI and Blockchain we’ll be getting the low down on the tech innovators in data.


Panel: Machine learning to AI: The Good, The Bad & The Ugly

  • What is it and what does it mean for your business?
  • What are the advantages and differences between machine learning, deep learning and AI?
  • What should you be looking out for & what questions should you be asking ML and AI vendors?
  • Plan or pan? Should I gear up my investment or pan it for now.

Coffee & Networking


Blockchain for data driven marketers

Perhaps not next year but sometime soon blockchain is going to make us rip up everything we know as marketers. Discuss?


Account Based Marketing in a data rich world.

Think beyond the usual sources of data and start to predict when buyers will buy.


The customer to data value exchange

How do we make sure customers are rewarded for the value of their data?


Open data and bringing some good into the world

How do we use data to drive social change and help people make smarter decisions?


Data, Data, Data

Final thoughts and take-aways


Data Driven Drinks & Networking Party

Network with your fellow delegates and speakers. Chew over the discussion points of the day along with the venues specialty BEAST Pizza. Enjoy a drink, courtesy of our sponsors at the Dickens Inn historic bar.

Last year

What people say about MINT

<?php Simon Baker ?>

MINT has it all, a line-up of expert speakers from a wide variety of industry giving their unique insight, a packed room full of industry leaders who are hungry to learn and to debate, and a venue that puts all other conferences to shame. What makes MINT different is that it is really well put together but very relaxed at the same time.

Simon Baker
Managing Director,
TCO London
<?php Iain Lovatt ?>

This conference ticks all the boxes of what is required. Fabulous content that educates and informs the attendees, attendees who have a desire to exchange views and thoughts with one another and network to mutual benefit and finally a venue and time table that is relaxed and informal with excellent attendee events to create the perfect environment

Iain Lovatt
Blue Group
<?php Chris Combemale ?>

The Mint Global event in Amsterdam provided an excellent opportunity for data-driven marketers from around the world to share ideas and discuss the latest trends. The event struck exactly the right balance between content and networking in one of the prettiest cities in the world.

Chris Combemale
Group CEO,
Direct Marketing Association
<?php Megan (Collins) Barton ?>

MINT Global is one of the best marketing events I have been to. It was the perfect combination of really insightful and thought provoking lectures and networking opportunities in a really fun and interesting programme of events. It has been 7 months since I attended and I am still referring to notes I made at the conference and in touch with many of the attendees. MINT is definitely worth attending if you are looking for interesting marketing discussion to affect your 2018/19 planning and strategy.

Megan (Collins) Barton
Corporate Development Director,
Consumer Intelligence
<?php Francesco Federico ?>

MINT is a truly inspiring event which leaves you with pragmatic inputs to execute once back in the office. Plus, the great balance of brands and agencies makes MINT a very pleasant networking happening.

Francesco Federico
EMEA Digital Director,

Why attend?

MINT. A global collective, a brilliant localised experience.
For marketers by marketers.

The MINT Data Driven Marketing Summit is a very different type of event from the normal fair you’ve probably experienced many times before. If you like big, bland venues then MINT is not for you. If you like walking around large conference halls while avoiding over-eager sales people, then MINT is probably not for you. If you like hearing the same things you heard last year, then MINT is definitely not for you…

MINT events are different:

We limit ALL our events to around 120 people. Why? Because after years of organising events, (our own and for others) we know it works. We limit the attendee numbers to ensure there are plenty of opportunities for interesting worthwhile conversations and networking. In a setting where you will be able to engage easily.

Our agenda is focused on content you typically won’t find at other conferences. Innovative, insightful and practical.

A focus on connecting with fellow delegates:

  • A kick-off drinks reception and dinner party on the eve of the event to break the ice and start your networking.
  • Our unique ‘connections process to make sure you meet your top 5 contacts.
  • Participative roundtables where you deep dive into key topics with 10-12 fellow delegates.
  • Last but not least, a Networking Drinks & Pizza party in a historic London pub. A final chance to connect before the end of the event.

What’s in it for you?

MEET Our alliance of innovative marketers from around the world (Many members of The Global Marketing Alliance), come together several times a year in various global cities. Join our community, meet like minded people, do more business and solve real problems.
LEARN We curate the best speakers, all leading lights in their chosen field and all with a simple brief. Inspire, educate and surprise our delegates. Show them real life examples. Explain what went wrong as well as what went well.

The MINT Data Driven Marketing Summit is a truly immersive experience of learning, business opportunities and networking. Our unique venue at the Dickens Inn at London’s St Katherine’s Dock, inspirational content and networking parties, means MINT is the one event you’ll remember long after you’re back at your desk. Add great people, great content and a friendly organising team, and you can’t go wrong.

About MINT

MINT is the newest, brightest and smartest way for international marketers to add some zing to their offerings. It’s an explosion of vibrant and vital programmes especially designed for modern marketers who want to add flair and passion to their working lives.

We offer not-to-be-missed events and unique opportunities to meet with like-minded individuals, all wanting enjoyable ways to be inspired by the experts of our industry in carefully-selected, fabulous cities around the world.

MINT is about Marketing, Innovation, Networking and Technology. We have established ourselves in New York, London and Amsterdam so far, but expect to find us in more cities around the globe. We reject the status-quo of venues and locations, only going to areas that can match the ethos and culture that makes MINT – fresh and forward thinking.

Rather than a tiresome trade show, or a beige buffet of insipid speeches, MINT offers programmes that offer all levels of marketer the chance to connect, to develop and enjoy valuable time with the leading lights of the industry.

MINT exists simply to create an experience of learning and opportunities. Opportunities for like-minded, progressive marketers to come together to Meet, Learn and Share. We are a fellowship of the brilliant, the innovative. The thinkers and the doers.

About the venue

The Dickens Inn is an original warehouse building near Tower Bridge, Tower of London and the Shard. As an original warehouse building, it's thought to have housed tea or to have been owned by a local brewery. It certainly existed at the turn of the 18th century and may well have been born in the 1700s as a pub ‘Tavern Bar’, with sawdust-strewn floors.

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