After the amazing success of our MINT events in Amsterdam the past two years, the MINT Data Driven Marketing Summit is being held in London for 2018. The MINT Summit is a dedicated conference for senior data driven marketers and an experience you’ll find nowhere else.

Join more than 100 of your peers to learn, share and network in a fantastic central London location on 18 April 2018.

MINT Summit: topics at a glance

Creating a world class data driven organisation
Creating a world class data driven organisation
Creating a world class data driven organisation
Best practice –  GDPR – and managing the change to your data
Best practice –  GDPR – and managing the change to your data
Best practice – GDPR – and managing the change to your data
Data innovation and disruption. How to prosper from the changing landscape
Data innovation and disruption. How to prosper from the changing landscape
Data innovation and disruption. How to prosper from the changing landscape
Machine Learning and AI: Hot air or hot topic?
Machine Learning and AI: Hot air or hot topic?
Machine Learning and AI: Hot air or hot topic?
The customer-to-data value exchange
The customer-to-data value exchange
The customer-to-data value exchange
Blockchain for data driven marketers
Blockchain for data driven marketers
Blockchain for data driven marketers
GDPR on the ground: Relieve the burden - Unlock Value
GDPR on the ground: Relieve the burden - Unlock Value
GDPR on the ground: Relieve the burden - Unlock Value
Data driven marketing. Bringing it all together
Data driven marketing. Bringing it all together
Data driven marketing. Bringing it all together

MINT Summit: speakers line-up

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Last year

Testimonials: what people say about MINT

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MINT has it all, a line-up of expert speakers from a wide variety of industry giving their unique insight, a packed room full of industry leaders who are hungry to learn and to debate, and a venue that puts all other conferences to shame. What makes MINT different is that it is really well put together but very relaxed at the same time.

Simon Baker
Managing Director,
TCO London
<?php Iain Lovatt ?>

This conference ticks all the boxes of what is required. Fabulous content that educates and informs the attendees, attendees who have a desire to exchange views and thoughts with one another and network to mutual benefit and finally a venue and time table that is relaxed and informal with excellent attendee events to create the perfect environment

Iain Lovatt
Blue Group
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The Mint Global event in Amsterdam provided an excellent opportunity for data-driven marketers from around the world to share ideas and discuss the latest trends. The event struck exactly the right balance between content and networking in one of the prettiest cities in the world.

Chris Combemale
Group CEO,
Direct Marketing Association
<?php Megan (Collins) Barton ?>

MINT Global is one of the best marketing events I have been to. It was the perfect combination of really insightful and thought provoking lectures and networking opportunities in a really fun and interesting programme of events. It has been 7 months since I attended and I am still referring to notes I made at the conference and in touch with many of the attendees. MINT is definitely worth attending if you are looking for interesting marketing discussion to affect your 2018/19 planning and strategy.

Megan (Collins) Barton
Corporate Development Director,
Consumer Intelligence
<?php Francesco Federico ?>

MINT is a truly inspiring event which leaves you with pragmatic inputs to execute once back in the office. Plus, the great balance of brands and agencies makes MINT a very pleasant networking happening.

Francesco Federico
EMEA Digital Director,
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MINT Summit: agenda


Registration and breakfast


Opening remarks – The data driven landscape


Conference keynote: Creating a world class data driven organisation

While data is obviously important when creating a data driven organisation, it’s far from being the only factor. From organisational structures and governance, to culture and data literacy, there is a lot of changing issues. Our keynote speakers will outline their experiences in helping organisations ‘get data’ and share what they have learned along the way.


Keynote fireside chat: Dive a little deeper in a Q&A session with our conference keynote.


Regulation Keynote – GDPR one month out

How your marketing planning and approach needs to change and why, if you do, you’ll thrive in a post GDPR world.

GDPR is being touted as a marketing Y2K and a disaster for data driven marketing. We don’t agree and there plenty of voices out there that concur. That doesn’t mean you should be ignoring GDPR (and by April we certainly hope you’re well on your way to compliance). Instead of thinking of it as a threat and a burden, with one month to go, we challenge businesses to treat it as an opportunity.


Panel Discussion: GDPR one month to go.

How to use GDPR to create value and competitive advantage for your business.


Coffee & Networking


Innovation keynote: Data innovation is disrupting every business

DataTech companies are springing up everywhere offering a new vision for the future. Our keynote will give us a run though of what’s new, what’s cool and what you should do about it. From Machine Learning to AI and Blockchain – we’ll be getting the lowdown on the tech innovators in data.


Machine learning to AI: The Good, The Bad & The Ugly

• What is it and what does it mean for your business?
• What are the advantages and differences between machine learning, deep learning and AI?
• What should you be looking out for & what questions should you be asking ML and AI vendors?
• Plan or pan? Should I gear up my investment or pan it for now.


The Future of Data Management


Lunch & Networking


Peer-to-peer debate and discussion with our moderator-led Roundtables

  • Table 1 – GDPR on the ground. Relieving the burden mentality and unlocking value
  • Table 2 – DataTech. Best in class tools to fast-track your data strategy
  • Table 3 – Machine Learning and AI: Hot air or hot topic?
  • Table 4 – Data driven marketing. Bringing it all together.
  • Table 5 – ABM strategies and best practice.
  • Table 6 – The data driven organisation. Best practices on managing the change to data.

Coffee & Networking


THE NEW DATA ECONOMY. 15-minute briefings on the future of the data economy and how it can add value to your business


Creating value through data

How the tech giants use data to build intrinsic business value and what can you learn from them?


Blockchain for data driven marketers.

Perhaps not next year, but sometime soon, blockchain is going to make us rip up everything we know as marketers. Discuss!


Account Based Marketing in a data rich world

Think beyond the usual sources of data and start to predict when buyers will buy.


The customer-to-data value exchange

How do we make sure customers are rewarded for the value of their data?


Open data and bringing some good into the world

How do we use data to drive social change and help people make smarter decisions?


Data, Data, Data

Final thoughts and take-aways


Data Driven Drinks & Networking Party

Network with your fellow delegates and speakers. Chew over the discussion points of the day along with the venues specialty BEAST Pizza. Enjoy a drink, courtesy of our sponsors at the Dickens Inn historic bar.

Why attend?

MINT. A global collective, a brilliant localised experience.
For marketers by marketers.

The MINT Data Driven Marketing Summit is a very different type of event from the normal fair you’ve probably experienced many times before. If you like big, bland venues then MINT is not for you. If you like walking around large conference halls while avoiding over-eager sales people, then MINT is probably not for you. If you like hearing the same things you heard last year, then MINT is definitely not for you…

MINT events are different:

We limit ALL our events to around 120 people. Why? Because after years of organising events, (our own and for others) we know it works. We limit the attendee numbers to ensure there are plenty of opportunities for interesting worthwhile conversations and networking. In a setting where you will be able to engage easily.

Our agenda is focused on content you typically won’t find at other conferences. Innovative, insightful and practical.

A focus on connecting with fellow delegates:

  • A kick-off drinks reception and dinner party on the eve of the event to break the ice and start your networking.
  • Our unique ‘connections process to make sure you meet your top 5 contacts.
  • Participative roundtables where you deep dive into key topics with 10-12 fellow delegates.
  • Last but not least, a Networking Drinks & Pizza party in a historic London pub. A final chance to connect before the end of the event.

What’s in it for you?

MEET Our alliance of innovative marketers from around the world (Many members of The Global Marketing Alliance), come together several times a year in various global cities. Join our community, meet like minded people, do more business and solve real problems.
LEARN We curate the best speakers, all leading lights in their chosen field and all with a simple brief. Inspire, educate and surprise our delegates. Show them real life examples. Explain what went wrong as well as what went well.

The MINT Data Driven Marketing Summit is a truly immersive experience of learning, business opportunities and networking. Our unique venue at the Dickens Inn at London’s St Katherine’s Dock, inspirational content and networking parties, means MINT is the one event you’ll remember long after you’re back at your desk. Add great people, great content and a friendly organising team, and you can’t go wrong.

About MINT

MINT is the newest, brightest and smartest way for international marketers to add some zing to their offerings. It’s an explosion of vibrant and vital programmes especially designed for modern marketers who want to add flair and passion to their working lives.

We offer not-to-be-missed events and unique opportunities to meet with like-minded individuals, all wanting enjoyable ways to be inspired by the experts of our industry in carefully-selected, fabulous cities around the world.

MINT is about Marketing, Innovation, Networking and Technology. We have established ourselves in New York, London and Amsterdam so far, but expect to find us in more cities around the globe. We reject the status-quo of venues and locations, only going to areas that can match the ethos and culture that makes MINT – fresh and forward thinking.

Rather than a tiresome trade show, or a beige buffet of insipid speeches, MINT offers programmes that offer all levels of marketer the chance to connect, to develop and enjoy valuable time with the leading lights of the industry.

MINT exists simply to create an experience of learning and opportunities. Opportunities for like-minded, progressive marketers to come together to Meet, Learn and Share. We are a fellowship of the brilliant, the innovative. The thinkers and the doers.

About the venue

The Dickens Inn is an original warehouse building near Tower Bridge, Tower of London and the Shard. As an original warehouse building, it's thought to have housed tea or to have been owned by a local brewery. It certainly existed at the turn of the 18th century and may well have been born in the 1700s as a pub ‘Tavern Bar’, with sawdust-strewn floors.

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