Workshops

New for this year, MINT is incorporating two afternoon workshops from 2pm – 5.30pm, on Monday 3 April followed by our MINT networking kick-off party.

How GDPR and ePrivacy will impact on marketing

What we know and what we don’t know…

How GDPR and ePrivacy will impact on marketing

The General Data Protection Regulation is now written into law and implementation in May 2018 is fast approaching, but there are still some key areas for marketers where guidance is needed. Meanwhile, the ePrivacy Regulation – which affects all types of electronic messaging and cookie use – is progressing through the European law-making machine.

Is your business prepared? Find out how to be ready for the tough new regime which will impact on marketers’ use of personal data.

Join Rosemary Smith, Director of data protection and permission marketing consultancy Opt-4, for an overview of both Regulations focusing on the important changes for marketers and how to prepare for the known and the unknown.

You will learn

  • What consent looks like under GDPR
  • Are there alternatives to consent?
  • How profiling will be affected
  • What the database will have to record
  • How the ePrivacy Regulation changes email consent
  • Will consent be required for cookies?
  • What about social messaging?
  • Is B2B marketing in scope?

Pricing

€289.00 per delegate. Special Package price to attend workshop, kick-off party and full access pass to MINT Global on 4 April – €775.00
Book your place HERE

Data Aided Marketing (DAM)

A three-hour session on best practice engagement and demand generation marketing, showcasing best-of-breed cases from around the world alongside top trends for this year.

This session will focus on various aspects of data driven marketing: not just digital examples around programmatic, content marketing and marketing automation, but also multi-channel programmes that use both digital and traditional together. In short, a fast-paced session on both quick-win ideas and smart strategic goals.

The session will be run by Steve Kemish, Junction and Craig Hanna, Global Marketing Alliance.

Pricing

€289.00 per delegate. Special Package price to attend workshop, kick-off party and full access pass to MINT Global on 4 April – €775.00
Book your place HERE

Register Now

About the Venue

The Heineken brewery was established in Amsterdam in 1864 and is one of the three largest beer producers in the world.Heineken’s rich and successful history has been presented in their old brewery in the heart of Amsterdam, with several amusement park attractions added to the exhibit and renamed as Amsterdam Heineken Experience.